Project Clarity

The 30-second elevator pitch is the compressed, concise, persuasive and authentic version of your story. Examples of good ones?
Idea Sandbox recommends we look closely at the 30-second narrations at the beginning of TV shows. And it’s great advice. Check that out.
Also, Startup Nation features elevator pitch contests on its podcasts.

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Did a famous bar incorporate “famous” into its name, or did the act of incorporating “famous” into the name manifest fame?

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Mini, at the suggestion of its agency Butler, Shine, Stern and Partners, created a voluntary participation program in which select Mini Cooper owners attached an RFID fob to their keychain containing personal information such as occupation, birthday, etc.
The agency purchased billboards with LCD displays that read the passing RFID signals and flash: “Mary, moving […]

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3M’s Security Glass must be some strong stuff.

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My demographic, GenX, is enamored with the Baby Boomers. We appreciate their idealism, even through our standoffish indifference. A case in point: I was at a party in 1987, an outdoor affair in the springtime out in rural Chatham County, North Carolina. Dr. Bob was there, as usual. A research scientist, a biologist I believe, […]

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I’m somewhat ambivalent about this one…

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Yes, we’re all created equal and have the same shot at the grammar and rhetoric books, but some of us blog, youtube, flickr and myspace better than others. All social media is not media, contrary to what Steve Rubel of Micro Persuasion writes.
Social media is largely opinion, feedback, blog riffs, product reviews, etc. […]

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It seems that Yahoo! is turning its back on RSS and bloggers are wondering if the portal is trying to shore up control of content.  I wonder that, too, but I also think that if people demand RSS feeds, or just about anything else, Yahoo! and others will have to respond.

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No comment necessary.

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I think the Kid has a future with an ad agency.

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(1) Employees come first, especially in a front line retail business. You can always tell the difference between a “real” Starbucks person and a Target employee disguised as a Starbucks employee.
(2) Consistency is king when the customers want it; variety is king when they want it that way. Focus on the experience as much […]

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The Quizno’s corporate brand police will be all over this one - and rightly so.

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Tausendfreundt needs to lead with the benefits.

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Can a small business brand itself? Absolutely, with the right understanding of the branding process. In working with smaller businesses, I’ve heard confusion about branding that reaches two extremes.
Sometimes, they’ll come forth with the notion that they need to be branded, and what they’re really looking for is a logo, business cards and a small […]

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Brian Clark of Copyblogger writes, “RSS feeds solve all the problems that spammers and bad marketers created with email, because it puts control back in the hands of the subscriber.”
RSS could put the power back with the subscriber. Good for the subscriber. Did you really want to read all those newsletters within your […]

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