Project Clarity

Harry Hoover and the folks at My Creative Team have published an excellent, concise article on 11 ways to promote your website.
The bottom line:  to receive you must give.  Share ideas, thoughts, words, articles, anything you’ve got that’s germane to what you do and you’ll receive legitimate attention.

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Apparently, a deal from Geico fell through in which the lizard would have become exclusive corporate sponsor for the George Washington Bridge to the tune of $3.2M in exchange for some “guerilla advertising” opportunities at the toll booth.
The Port Authority balked at the offer, but left the door open for another bridge sponsor to step […]

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The Brains on Fire Blog relays news of JC Penney’s new tagline, “Every Day Matters.”
Apparently, this is another example of how bringing on a new agency often yields a new tagline. Oh, yes, there’s the quote from agency representative about “resonating with consumers.”
Is it a new day at JC Penney? I don’t think […]

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As in many cases, the few are impacting the many when it comes to social bookmarking sites such as Digg and del.ic.ious.
The Brand Autopsy blog notes that 30 of Digg’s 300,000 users are responsible for 33 percent of the posting submissions.  These 30 people are on a mission, obviously.  The question is, what exactly is […]

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In quick and visual fashion, David Armano shows how to use Widgetbox to link your static website to your related blog.
That done, the challange becomes remaining true to your blog’s mission all the while knowing your entries are now filling your homepage. An interesting system of checks and balances for your overall online strategy.

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Master landscape architect Frederick Law Olmstead, designer of New York’s Central Park as well as the grounds of George W. Vanderbilt’s Biltmore House and the 1893 Chicago World’s Fair, liked to talk to strangers while crisscrossing the country by train to check on work in progress.
In June 1893, on a trip to Asheville, NC, from […]

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There’s always one company that tries the Hail Mary of Super Bowl Advertising. The one-shotter. They drop major bucks on a single, often poorly-produced ad and hope it works.
My suggestion for salesgenie.com: Spend another $100K on ad production and maybe, just maybe, it would have worked. Or spend $100 and hire a […]

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