Project Clarity

There’s always one company that tries the Hail Mary of Super Bowl Advertising. The one-shotter. They drop major bucks on a single, often poorly-produced ad and hope it works.

My suggestion for salesgenie.com: Spend another $100K on ad production and maybe, just maybe, it would have worked. Or spend $100 and hire a cowboy on stilts to walk around in front of your business. Pick one.