Project Clarity

Common sense marketing communications and PR for business.

The 80/20 Rule Becomes the One Percent Rule In Social Bookmarking Success

February 12th, 2007 · No Comments
Measurement · Social Media

As in many cases, the few are impacting the many when it comes to social bookmarking sites such as Digg and del.ic.ious.

The Brand Autopsy blog notes that 30 of Digg’s 300,000 users are responsible for 33 percent of the posting submissions.  These 30 people are on a mission, obviously.  The question is, what exactly is it?



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