In the blog On Message from Wagner Communications, John Wagner strikes a chord with any of us who try to help companies tell their story.
Fear of failure with regards to innovative marketing tactics and non-selling storytelling approaches kills many great ideas.
We must acknowledge that consumers today are more adept at sorting through sell messages and […]
Entries from March 2007
Fear and Loathing and the Marketing Budget
March 28th, 2007 · 2 Comments
Tags: Branding · Strategy · Tactics
RSS vs. E-mail: Another Look
March 3rd, 2007 · 1 Comment
Previously, I wrote about how RSS could replace e-mail in terms of catering more to the individual’s preference for receiving opt-in information.
Chris Garrett makes an excellent point on this need for more personalization in RSS, calling for a next-generation RSS that would allow the feed to recognize and acknowledge the person reading the information. […]
Tags: Marketing Strategies · Permission Marketing · RSS · Tactics
