Previously, I wrote about how RSS could replace e-mail in terms of catering more to the individual’s preference for receiving opt-in information.
Chris Garrett makes an excellent point on this need for more personalization in RSS, calling for a next-generation RSS that would allow the feed to recognize and acknowledge the person reading the information. This has been done in direct mail and, of course, e-mail marketing for some time, but it is something I think we’ll see very soon.
1 response so far ↓
1 Harry Hoover // Mar 6, 2007 at 8:15 am
There are some moves underway to develop more customizable RSS feed readers like the new enterprise RSS feed service for Outlook from Attensa. This software helps the user prioritize feeds and bring the most important ones to the forefront. It’s a move in the right direction and should lead to more personalized feeds. However, I think there may be some user concerns about privacy.
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