From product and service attributes all the way down the line to product delivery and subsequent customer support, branding opportunities permeate B2B touchpoints. Harry Hoover, in his Think blog, unearths a great article from bnet on branding products and services in the B2B world.
Here’s a simple, yet tried-and-true tactic from the article:
“In many industries, […]
Entries from April 2007
Business to Business Branding Works
April 23rd, 2007 · 1 Comment
Tags: Branding · Marketing Strategies · Tactics
