Project Clarity

THINKing » Top 20 One-A-Day Small Business Marketing Vitamins
(tags: advertising entrepreneur marketing pr)

10 Tips for Keeping Your Blog Fresh | Marketing Profs Daily Fix Blog
(tags: blog blogging marketing)

New York Agencies Need Breathing Room with Fewer Bucks - MarketingVOX
(tags: advertising marketing)

Five Tips for Finding Writing Time | Copyblogger
(tags: blogging productivity writing)

Six Reasons Why Every Brand Needs […]

[Read more]

AdWeek reports that the NFL is taking back control of its website from CBS Sports. For the fan, this means increased film footage, both current and archival, which represents a tremendous plus.
For the league, this represents the next step in gaining control of what could be considered its intellectual property.
“The ability to control your […]

[Read more]

The Entrepreneurial Mind: Technology Can Make a Difference, But Focus on Its Efficiency Ratio
(tags: technology entrepreneur)

Cheap media, cheap ads
(tags: sethgodin advertising)

[Read more]

Seth Godin blogs on cheap advertising (off-peak AM radio, inexpensive banners), raising the question: do cheaper media choices dictate sub-quality messaging? I don’t think so. Clear messages can cost much less than even the cheapest media campaign; many times it’s just a matter of investing a little time and brainpower.
Even the classic “I’ve […]

[Read more]

Run Windows on a Mac / Wired How To’s
(tags: windows mac)

5 Tips for Knockout Testimonials | Copyblogger
(tags: marketing writing copywriting)

Get Insights and Build Relationships with Online Communities
(tags: web2.0 public relations)

THINKing » Widgets + Ads. Who Would Have Thought?
(tags: advertising technology web2.0)

Communication Overtones: Why PR Sucks at Blogger Outreach
(tags: web2.0 public relations blog blogging)

[Read more]

Off to Resorts, and Carrying Their Careers - New York Times
(tags: consulting entrepreneur trends)

Blogging Your Way Into a Business - New York Times
(tags: blog blogging entrepreneur writing)

The Art of Writing With Brevity | Small Business Marketing & Branding
(tags: writing marketing)

Eight Classic Marketing Mistakes That May Never Go Away
(tags: marketing)

Six Steps to Developing Your Public Relations […]

[Read more]

Ben Yoskovitz, in his brilliant Instigator Blog, writes about beating writer’s block - or blogger’s block, I guess you could say.
Ben’s recommended place to start: commenting in other blogs. When you’re moved by another post, quickly fire off your blog entry. Here’s his style:
“I read it and immediately decided to respond with this […]

[Read more]

Smart people will tell you that if you’re selling a service (a broad term, I know) you need to focus on selling the process and not the product.
What they mean is that you sell your expertise and experience along with the thing that you deliver to them. There’s a couple of reasons for […]

[Read more]

petrol station - california 2004, originally uploaded by triggermehappy..

I like this one. It works out there in the desert.

[Read more]

A smart person I know who works in advertising (!) once told me, “If you have to say you’re cool in the ad, then you’re probably not cool.” This is the same guy who confessed to me on another occasion that his ultimate goal in the business was to direct a commercial that had […]

[Read more]

There’s an old joke that goes something like this:
“Why are Southern women less promiscuous than others?” [Don’t think too much here; it’s a set-up line]
“I don’t know. Why?” [Now you’re playing well with others.]
“Too many thank-you notes to write.” [ta daaaa]
Seth Godin hits on the “promiscuity paradox” of public relations and PR firms […]

[Read more]