Project Clarity

AdWeek reports that the NFL is taking back control of its website from CBS Sports. For the fan, this means increased film footage, both current and archival, which represents a tremendous plus.

For the league, this represents the next step in gaining control of what could be considered its intellectual property.

“The ability to control your own destiny and be able to experiment and invest in building a robust platform was something we thought was best doing by ourselves,” said Hans Schroeder, vp and gm of NFL.com. “It was hard to figure out a way to evolve the platform when you’re doing it through a third party.”

Let’s hope this great league walks the fine line of journalistic integrity in reporting on itself.