The day of my first-ever trip to NYC was the day after Sonny Bono was tragically killed on the ski slope. The page one image of the tabloid showed a distraught Cher overwritten with the bold headline, “I’ll Miss You, Babe.” For some twisted reason, that paper made it into my briefcase and […]
Entries from September 2007
NY Post Adding Video? Scary….
September 25th, 2007 · 1 Comment
Tags: New Media
Grab the New Blog Feed from My Creative Team
September 25th, 2007 · No Comments
My buddies at My Creative Team have moved their exhaustive blog (of which I’m a contributor). If you’re not a subscriber yet, check it out. If you have been following it, reset your RSS feed; it’ll be worth the effort.
Tags: Creativity · Marketing Strategies · New Media · Permission Marketing · Public Relations · RSS · Social Media
NFL Films: “Seven Seconds of All That’s Good About Football”
September 24th, 2007 · No Comments
NFL Films, the $50M 300-employee adjunct to the hallowed league has filmed every game since 1962 on moody 16mm film. If you’re not familiar with the unmistakable three-quarters speed replay with orchestral background music, then you’re just not a football fan.
Now, according to Wired, the group is working to digitize the entire collection. […]
Tags: Branding
Nielsen Reports Overall US Ad Spending Down, Online Spending Still Rising
September 24th, 2007 · No Comments
Newspaper and local radio advertising continue to lose ground over the the first half of 2007, according to Nielsen. Both are victims to the Internet’s rise as a news and entertainment go-to source.
While overall spending is down 0.5%, Internet, national magazines, national Sunday supplements and outdoor are on the rise, as is smaller-market spot […]
Tags: Advertising
Redesigning, Rebranding, Relaunching without Customer Insight is Futile
September 19th, 2007 · 1 Comment
Ted Mininni, president of Design Force, writes in the Marketing Profs blog about the tendency to put a new face on a product to try to achieve instant fresh appeal with consumers. Whether is repackaging, a new package design, or a new name to the same old stuff, this represents a quick-fix mentality that […]
Tags: Branding · Marketing Strategies
Survey Ranks Corporate Marketing Challenges
September 4th, 2007 · No Comments
Check out the results of the three-minute online survey of marketers from My Creative Team.
Tags: Advertising · Branding · Marketing Strategies · Public Relations · ROI
Signs 10: Truth in Advertising, Revisited
September 4th, 2007 · No Comments
Tags: signs
links for 2007-09-04
September 4th, 2007 · No Comments
Study: Agencies’ Size Matters Little to Marketers - Marketing Charts
(tags: advertising blog marketing agency)
Knowing What You Stand For - New York Times
(tags: branding)
No Wonder Professionals Are Taking to Online Networking » Small Business Trends
(tags: web2.0 social networking)
Branding 101: Branding Basics to Help Your Business | Small Business Marketing & Branding
(tags: branding […]
Tags: Uncategorized
