Project Clarity

Common sense marketing communications and PR for business.

NFL Films: “Seven Seconds of All That’s Good About Football”

September 24th, 2007 · No Comments
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NFL Films, the $50M 300-employee adjunct to the hallowed league has filmed every game since 1962 on moody 16mm film. If you’re not familiar with the unmistakable three-quarters speed replay with orchestral background music, then you’re just not a football fan.

Now, according to Wired, the group is working to digitize the entire collection. So far, they’ve made it back to 1992 and have 110TB of football history-slash-data.

The driving reason for this is to provide easily editable footage for the expanding NFL Network, which opens the vault for fans of this stuff. Let’s hope going forward they never change that “mythology” achievable shooting with authentic 16mm film.



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