Project Clarity

Common sense marketing communications and PR for business.

Entries Tagged as 'Creativity'

Grab the New Blog Feed from My Creative Team

September 25th, 2007 · No Comments

My buddies at My Creative Team have moved their exhaustive blog (of which I’m a contributor). If you’re not a subscriber yet, check it out. If you have been following it, reset your RSS feed; it’ll be worth the effort.

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Tags: Creativity · Marketing Strategies · New Media · Permission Marketing · Public Relations · RSS · Social Media

Blog Through Writer’s Block Like It’s 1667

August 13th, 2007 · 1 Comment

Ben Yoskovitz, in his brilliant Instigator Blog, writes about beating writer’s block - or blogger’s block, I guess you could say.
Ben’s recommended place to start: commenting in other blogs. When you’re moved by another post, quickly fire off your blog entry. Here’s his style:
“I read it and immediately decided to respond with this […]

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Tags: Creativity

Selling Process Versus Product

August 8th, 2007 · No Comments

Smart people will tell you that if you’re selling a service (a broad term, I know) you need to focus on selling the process and not the product.
What they mean is that you sell your expertise and experience along with the thing that you deliver to them. There’s a couple of reasons for […]

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Tags: Creativity · Strategy