As in many cases, the few are impacting the many when it comes to social bookmarking sites such as Digg and del.ic.ious.
The Brand Autopsy blog notes that 30 of Digg’s 300,000 users are responsible for 33 percent of the posting submissions. These 30 people are on a mission, obviously. The question is, what exactly is […]
Entries Tagged as 'Measurement'
The 80/20 Rule Becomes the One Percent Rule In Social Bookmarking Success
February 12th, 2007 · No Comments
Tags: Measurement · Social Media
RFID and Mini Cooper - “Tribal Marketing” or Agency Idea-Makers Run Amuck?
January 29th, 2007 · No Comments
Mini, at the suggestion of its agency Butler, Shine, Stern and Partners, created a voluntary participation program in which select Mini Cooper owners attached an RFID fob to their keychain containing personal information such as occupation, birthday, etc.
The agency purchased billboards with LCD displays that read the passing RFID signals and flash: “Mary, moving […]
Tags: Advertising · Measurement · ROI · Tactics
Return on marketing investment doesn’t suck
January 10th, 2007 · No Comments
In his book Your Marketing Sucks, Mark Stevens does a great job of making traditional advertising and marketing agencies uncomfortable, which is a good thing. He writes about measuring EVERY marketing tactic for ROI. He writes about stopping and changing those which don’t work. And he calls bs on the branding and image mystique many […]
Tags: Measurement · Tactics
