Project Clarity

My buddies at My Creative Team have moved their exhaustive blog (of which I’m a contributor). If you’re not a subscriber yet, check it out. If you have been following it, reset your RSS feed; it’ll be worth the effort.

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There’s an old joke that goes something like this:
“Why are Southern women less promiscuous than others?” [Don’t think too much here; it’s a set-up line]
“I don’t know. Why?” [Now you’re playing well with others.]
“Too many thank-you notes to write.” [ta daaaa]
Seth Godin hits on the “promiscuity paradox” of public relations and PR firms […]

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Previously, I wrote about how RSS could replace e-mail in terms of catering more to the individual’s preference for receiving opt-in information.
Chris Garrett makes an excellent point on this need for more personalization in RSS, calling for a next-generation RSS that would allow the feed to recognize and acknowledge the person reading the information. […]

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Brian Clark of Copyblogger writes, “RSS feeds solve all the problems that spammers and bad marketers created with email, because it puts control back in the hands of the subscriber.”
RSS could put the power back with the subscriber. Good for the subscriber. Did you really want to read all those newsletters within your […]

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