Check out the results of the three-minute online survey of marketers from My Creative Team.
Entries Tagged as 'ROI'
Survey Ranks Corporate Marketing Challenges
September 4th, 2007 · No Comments
Tags: Advertising · Branding · Marketing Strategies · Public Relations · ROI
Advertising ROI Begins with Investment in Message
August 20th, 2007 · No Comments
Seth Godin blogs on cheap advertising (off-peak AM radio, inexpensive banners), raising the question: do cheaper media choices dictate sub-quality messaging? I don’t think so. Clear messages can cost much less than even the cheapest media campaign; many times it’s just a matter of investing a little time and brainpower.
Even the classic “I’ve […]
Tags: Advertising · ROI · Tactics
RFID and Mini Cooper - “Tribal Marketing” or Agency Idea-Makers Run Amuck?
January 29th, 2007 · No Comments
Mini, at the suggestion of its agency Butler, Shine, Stern and Partners, created a voluntary participation program in which select Mini Cooper owners attached an RFID fob to their keychain containing personal information such as occupation, birthday, etc.
The agency purchased billboards with LCD displays that read the passing RFID signals and flash: “Mary, moving […]
Tags: Advertising · Measurement · ROI · Tactics
Word of Mouth marketing is not a tactic; it’s a result
January 10th, 2007 · No Comments
There’s no place for “Word of Mouth” within a marketing strategy or on a tactical marketing plan. That’s like bringing your toothbrush on a first date. Optimistic, yes. A reliable strategy or tactic, no. Word of mouth is something that’s achieved through superior product or service design, proper positioning, and just a good product or […]
Tags: ROI · Strategy · Tactics · word of mouth marketing
