Project Clarity

Common sense marketing communications and PR for business.

Entries Tagged as 'RSS'

Grab the New Blog Feed from My Creative Team

September 25th, 2007 · No Comments

My buddies at My Creative Team have moved their exhaustive blog (of which I’m a contributor). If you’re not a subscriber yet, check it out. If you have been following it, reset your RSS feed; it’ll be worth the effort.

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Tags: Creativity · Marketing Strategies · New Media · Permission Marketing · Public Relations · RSS · Social Media

RSS vs. E-mail: Another Look

March 3rd, 2007 · 1 Comment

Previously, I wrote about how RSS could replace e-mail in terms of catering more to the individual’s preference for receiving opt-in information.
Chris Garrett makes an excellent point on this need for more personalization in RSS, calling for a next-generation RSS that would allow the feed to recognize and acknowledge the person reading the information. […]

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Tags: Marketing Strategies · Permission Marketing · RSS · Tactics

From Blog Entry to Website Content: Web 2.0

February 7th, 2007 · No Comments

In quick and visual fashion, David Armano shows how to use Widgetbox to link your static website to your related blog.
That done, the challange becomes remaining true to your blog’s mission all the while knowing your entries are now filling your homepage. An interesting system of checks and balances for your overall online strategy.

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Tags: RSS · Social Media · Strategy

Yahoo vs. RSS: Kramer vs. Kramer

January 20th, 2007 · No Comments

It seems that Yahoo! is turning its back on RSS and bloggers are wondering if the portal is trying to shore up control of content.  I wonder that, too, but I also think that if people demand RSS feeds, or just about anything else, Yahoo! and others will have to respond.

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Tags: RSS

Will RSS Resuscitate E-mail Marketing?

January 11th, 2007 · No Comments

Brian Clark of Copyblogger writes, “RSS feeds solve all the problems that spammers and bad marketers created with email, because it puts control back in the hands of the subscriber.”
RSS could put the power back with the subscriber. Good for the subscriber. Did you really want to read all those newsletters within your […]

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Tags: Permission Marketing · RSS · Tactics