Project Clarity

Common sense marketing communications and PR for business.

Entries Tagged as 'signs'

Signs 10: Truth in Advertising, Revisited

September 4th, 2007 · No Comments


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Tags: signs

Signs 9: Bold Design Stands Out

August 3rd, 2007 · No Comments

petrol station - california 2004, originally uploaded by triggermehappy..

I like this one. It works out there in the desert.

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Tags: signs

Signs 7: Which came first, the brand or the branding?

January 31st, 2007 · No Comments

Did a famous bar incorporate “famous” into its name, or did the act of incorporating “famous” into the name manifest fame?

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Tags: Branding · signs

Signs 6: Benefits demonstrated

January 26th, 2007 · No Comments

3M’s Security Glass must be some strong stuff.

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Tags: Advertising · Branding · signs

Signs 5: Truth in Advertising

January 24th, 2007 · No Comments

I’m somewhat ambivalent about this one…

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Tags: Advertising · signs

Signs 4: Trademark your name and logo.

January 20th, 2007 · No Comments

No comment necessary.

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Tags: Branding · signs

Signs 3: Discover your sweet spot and pound home the message.

January 16th, 2007 · No Comments

I think the Kid has a future with an ad agency.

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Tags: Branding · signs

Signs 2: Respect your brand and your brand will respect you.

January 14th, 2007 · No Comments

The Quizno’s corporate brand police will be all over this one - and rightly so.

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Tags: Advertising · Branding · signs

Signs 1: You can’t be all things to all people.

January 13th, 2007 · No Comments

Tausendfreundt needs to lead with the benefits.

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Tags: Branding · signs