Project Clarity

Common sense marketing communications and PR for business.

Entries Tagged as 'Social Media'

Grab the New Blog Feed from My Creative Team

September 25th, 2007 · No Comments

My buddies at My Creative Team have moved their exhaustive blog (of which I’m a contributor). If you’re not a subscriber yet, check it out. If you have been following it, reset your RSS feed; it’ll be worth the effort.

[Read more]

Tags: Creativity · Marketing Strategies · New Media · Permission Marketing · Public Relations · RSS · Social Media

Short Course on Website Promotion

February 28th, 2007 · No Comments

Harry Hoover and the folks at My Creative Team have published an excellent, concise article on 11 ways to promote your website.
The bottom line:  to receive you must give.  Share ideas, thoughts, words, articles, anything you’ve got that’s germane to what you do and you’ll receive legitimate attention.

[Read more]

Tags: Marketing Strategies · Social Media

The 80/20 Rule Becomes the One Percent Rule In Social Bookmarking Success

February 12th, 2007 · No Comments

As in many cases, the few are impacting the many when it comes to social bookmarking sites such as Digg and del.ic.ious.
The Brand Autopsy blog notes that 30 of Digg’s 300,000 users are responsible for 33 percent of the posting submissions.  These 30 people are on a mission, obviously.  The question is, what exactly is […]

[Read more]

Tags: Measurement · Social Media

From Blog Entry to Website Content: Web 2.0

February 7th, 2007 · No Comments

In quick and visual fashion, David Armano shows how to use Widgetbox to link your static website to your related blog.
That done, the challange becomes remaining true to your blog’s mission all the while knowing your entries are now filling your homepage. An interesting system of checks and balances for your overall online strategy.

[Read more]

Tags: RSS · Social Media · Strategy

“User Generated Content” Sometimes is Just Plain Bad

January 22nd, 2007 · 2 Comments

Yes, we’re all created equal and have the same shot at the grammar and rhetoric books, but some of us blog, youtube, flickr and myspace better than others. All social media is not media, contrary to what Steve Rubel of Micro Persuasion writes.
Social media is largely opinion, feedback, blog riffs, product reviews, etc. […]

[Read more]

Tags: Social Media