Comments for Project Clarity http://harrison.prblogs.org Common sense marketing communications and PR for business. Sat, 17 May 2008 12:46:32 +0000 http://wordpress.org/?v=2.3.3 Comment on Redesigning, Rebranding, Relaunching without Customer Insight is Futile by Links for 10/10/2007 : Think http://harrison.prblogs.org/2007/09/19/redesigning-rebranding-relaunching-without-customer-insight-is-futile/#comment-86 Links for 10/10/2007 : Think Tue, 09 Oct 2007 21:47:05 +0000 http://harrison.prblogs.org/2007/09/19/redesigning-rebranding-relaunching-without-customer-insight-is-futile/#comment-86 [...] Redesign, Rebrand, Relaunch At Your Peril [...] […] Redesign, Rebrand, Relaunch At Your Peril […]

]]> Comment on NY Post Adding Video? Scary…. by Harry Hoover http://harrison.prblogs.org/2007/09/25/ny-post-adding-video-scary/#comment-83 Harry Hoover Thu, 27 Sep 2007 18:30:19 +0000 http://harrison.prblogs.org/2007/09/25/ny-post-adding-video-scary/#comment-83 As an old newspaper guy, I've got to confess that I love the NY Post. How can you not like a paper with that kind of an attitude? Newspapers used to have personality. Now, they all are bland and boring with a few exceptions. If they follow the NY Post established style, the videos will be quite entertaining. As an old newspaper guy, I’ve got to confess that I love the NY Post. How can you not like a paper with that kind of an attitude? Newspapers used to have personality. Now, they all are bland and boring with a few exceptions.

If they follow the NY Post established style, the videos will be quite entertaining.

]]> Comment on Blog Through Writer’s Block Like It’s 1667 by Ben Yoskovitz http://harrison.prblogs.org/2007/08/13/blog-through-writers-block-like-its-1989/#comment-70 Ben Yoskovitz Tue, 14 Aug 2007 16:19:28 +0000 http://harrison.prblogs.org/2007/08/13/blog-through-writers-block-like-its-1989/#comment-70 Thanks for linking over and blogging your own thoughts on beating writer's block. Reading books is a great idea; I do as much reading as I can, and I can easily get 5-10+ ideas out of a single book worth blogging about. Sadly, it takes a lot of time to finish a book, which is why I think so many people appreciate the speed & ease of the blogosphere... Thanks for linking over and blogging your own thoughts on beating writer’s block.

Reading books is a great idea; I do as much reading as I can, and I can easily get 5-10+ ideas out of a single book worth blogging about. Sadly, it takes a lot of time to finish a book, which is why I think so many people appreciate the speed & ease of the blogosphere…

]]> Comment on “Edgy” and “Cool” are “Scary” by harrison http://harrison.prblogs.org/2007/08/02/edgy-and-cool-are-scary/#comment-68 harrison Fri, 03 Aug 2007 02:40:06 +0000 http://harrison.prblogs.org/2007/08/02/edgy-and-cool-are-scary/#comment-68 SouthHaus in South End is truly edgy in the sense of bringing authentic modern European design to Charlotte and its "Highly Evolved Living" tagline is backed up with a vision. SouthHaus in South End is truly edgy in the sense of bringing authentic modern European design to Charlotte and its “Highly Evolved Living” tagline is backed up with a vision.

]]> Comment on “Edgy” and “Cool” are “Scary” by Harry Hoover http://harrison.prblogs.org/2007/08/02/edgy-and-cool-are-scary/#comment-67 Harry Hoover Thu, 02 Aug 2007 19:44:09 +0000 http://harrison.prblogs.org/2007/08/02/edgy-and-cool-are-scary/#comment-67 I get edgy every time I see those words in an ad. Here's the problem - most marketers are trying so hard to win awards that they lose sight of the real audience. Consumers just want the story straight up. That's not to say you can't have fun with your ads. Harry blog.my-creativeteam.com I get edgy every time I see those words in an ad. Here’s the problem - most marketers are trying so hard to win awards that they lose sight of the real audience. Consumers just want the story straight up. That’s not to say you can’t have fun with your ads.

Harry
blog.my-creativeteam.com

]]> Comment on Business to Business Branding Works by Leslie Leite http://harrison.prblogs.org/2007/04/23/business-to-business-branding-works/#comment-45 Leslie Leite Tue, 24 Apr 2007 18:25:47 +0000 http://harrison.prblogs.org/2007/04/23/business-to-business-branding-works/#comment-45 Thanks for mentioning our branding article in your blog. In some sense, your post is an example of the influence of existing customers. You respect Harry Hoover's opinion in his blog, so you take the time to read an article he recommends, (in this case from BNET!) and then you pass it along via your blog. Thanks again for sharing. Leslie Leite Community Manager BNET Thanks for mentioning our branding article in your blog. In some sense, your post is an example of the influence of existing customers. You respect Harry Hoover’s opinion in his blog, so you take the time to read an article he recommends, (in this case from BNET!) and then you pass it along via your blog.

Thanks again for sharing.

Leslie Leite
Community Manager
BNET

]]> Comment on Fear and Loathing and the Marketing Budget by Mark http://harrison.prblogs.org/2007/03/28/fear-and-loathing-and-the-marketing-budget/#comment-38 Mark Wed, 28 Mar 2007 23:34:12 +0000 http://harrison.prblogs.org/2007/03/28/fear-and-loathing-and-the-marketing-budget/#comment-38 John, we must acknowledge that comsumers can now say when the emporer has no clothes. Note the cover story in this month's Wired magazine. Mark John, we must acknowledge that comsumers can now say when the emporer has no clothes. Note the cover story in this month’s Wired magazine.

Mark

]]> Comment on Fear and Loathing and the Marketing Budget by John Wagner http://harrison.prblogs.org/2007/03/28/fear-and-loathing-and-the-marketing-budget/#comment-37 John Wagner Wed, 28 Mar 2007 14:43:01 +0000 http://harrison.prblogs.org/2007/03/28/fear-and-loathing-and-the-marketing-budget/#comment-37 Mark ... thanks for the link. I like your point that consumers today are "more adept at sorting through sell messages," as it is spot on but one that many folks haven't accepted yet. Mark … thanks for the link. I like your point that consumers today are “more adept at sorting through sell messages,” as it is spot on but one that many folks haven’t accepted yet.

]]> Comment on RSS vs. E-mail: Another Look by Harry Hoover http://harrison.prblogs.org/2007/03/03/rss-vs-e-mail-another-look/#comment-11 Harry Hoover Tue, 06 Mar 2007 13:15:32 +0000 http://harrison.prblogs.org/2007/03/03/rss-vs-e-mail-another-look/#comment-11 There are some moves underway to develop more customizable RSS feed readers like the new enterprise RSS feed service for Outlook from <a href="http://www.attensa.com/products/outlook/?group=google_products_general&gclid=CLrX8-Cb4IoCFR9aUAodvAi1cA" rel="nofollow">Attensa</a>. This software helps the user prioritize feeds and bring the most important ones to the forefront. It's a move in the right direction and should lead to more personalized feeds. However, I think there may be some user concerns about privacy. There are some moves underway to develop more customizable RSS feed readers like the new enterprise RSS feed service for Outlook from Attensa. This software helps the user prioritize feeds and bring the most important ones to the forefront. It’s a move in the right direction and should lead to more personalized feeds. However, I think there may be some user concerns about privacy.

]]> Comment on The Geico George Washington Bridge? by Harry Hoover http://harrison.prblogs.org/2007/02/19/the-geico-george-washington-bridge/#comment-4 Harry Hoover Tue, 20 Feb 2007 13:41:10 +0000 http://harrison.prblogs.org/2007/02/19/the-geico-george-washington-bridge/#comment-4 It used to be that guerrilla marketing's appeal was its low cost. When you look at the cost of a flight of network ads, $3.2 million still isa relative low cost to the big boys. Today, guerrilla marketing's true appeal, in my opinion, is its ability to reach people. Consumers aren't sitting in front of the TV en masse any longer. There are so many media choices that it is almost impossible to reach the fragmented market with a traditional media buy alone. And Geico is getting a ton of online mention without spending the money. Witness your post and mine, and this <a href="http://news.google.com/news?ie=UTF-8&oe=UTF-8&rls=org.mozilla%3Aen-US%3Aofficial&client=firefox-a&tab=wn&q=geico+George+Washington+bridge&btnG=Search" rel="nofollow">Google search</a> indicates the media are covering it too. It used to be that guerrilla marketing’s appeal was its low cost. When you look at the cost of a flight of network ads, $3.2 million still isa relative low cost to the big boys.

Today, guerrilla marketing’s true appeal, in my opinion, is its ability to reach people. Consumers aren’t sitting in front of the TV en masse any longer. There are so many media choices that it is almost impossible to reach the fragmented market with a traditional media buy alone.

And Geico is getting a ton of online mention without spending the money. Witness your post and mine, and this Google search indicates the media are covering it too.

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